Lab notes.
Tutorials on one side, essays on the other, Stoic notes from the shelf, and the weekly Wire on what is moving in AI infrastructure. Written down the week it happened, so it is still true.
How to run SaaS product marketing in 2026: win the answer before the buyer calls
Half of B2B software buyers now start in an AI chatbot, Google answers before anyone clicks, and the shortlist is set before sales says hello. What the 2026 data says product marketing should do.
In an era where market-research PDFs land on desks faster than you can finish a ristretto, prompt-engineered text-summarisation lets analysts trade hours of CTRL-F drudgery for instant, five-sentence clarity on how AI adoption and ramped-up privacy regulation are reshaping customer behaviour.
All tutorials →We had three weeks to build an MVP. No extensions, no excuses. Ambitious? Absolutely. Risky? Of course. But this wasn’t our first rodeo.
Jun 07 · 2 minHalf of B2B software buyers now start in an AI chatbot, Google answers before anyone clicks, and the shortlist is set before sales says hello. What the 2026 data says product marketing should do.
Issue 050 · Oct 29 · 8 min